To sustainably deliver premium-quality Vietnamese seafood to global markets, powered by innovation, transparency, and trust. We commit to nurturing lasting relationships with our partners, investors, and communities, while championing ethical practices, environmental stewardship, and industry-leading technology.
About Basa Fish
Basa fish, scientifically known as Pangasius hypophthalmus, is a freshwater species native to Vietnam’s Mekong Delta. It is widely acclaimed for its white, tender, boneless fillets with a mild flavor and firm texture, ideal for diverse culinary applications worldwide. Basa fish provides excellent nutritional value, being rich in high-quality protein, Omega-3 fatty acids, and essential nutrients beneficial for heart and overall health.
Quality and Value of Basa Fish
Vietnamese Basa fish is renowned globally for its consistently high quality, achieved through meticulous farming practices, advanced processing techniques, and strict compliance with international food safety standards such as HACCP, ASC, BAP, and GlobalGAP. The exceptional value of Basa fish lies in its affordability, nutritional benefits, culinary versatility, and proven consumer acceptance worldwide. Its consistent quality and competitive pricing make Basa fish a preferred choice among retailers, foodservice operators, and consumers alike, reinforcing Vietnam’s dominant position as the world’s leading Basa exporter.
Technology and Traceability through Blockchain
At Miniso, we leverage cutting-edge blockchain technology to provide unmatched transparency and traceability. Our proprietary Miniso-Chain Initiative creates an immutable, real-time digital ledger of our entire supply chain. From farm origin and harvesting to processing, packaging, and final shipment, every stage is meticulously recorded and verifiable. Through IoT sensors and blockchain's decentralized, secure infrastructure, we ensure continuous cold chain monitoring and product authenticity. This innovative approach prevents fraud, enhances food safety, optimizes supply chains, and builds profound trust with our partners. By scanning a unique QR code, customers can instantly access detailed product provenance, elevating our seafood from commodity to premium, verifiable quality.
From our operational base in the heart of the Mekong Delta, Miniso proudly serves an extensive and expanding network of global partners. Our reputation for quality, reliability, and sustainable practices has earned the trust of importers, distributors, retailers, and foodservice operators across diverse international markets.
Our primary export regions include:
North America: We serve major importers and prominent retail chains throughout the United States and Canada, delivering both traditional fillets and innovative, value-added products tailored to market demand.
European Union: Consistently meeting the EU’s stringent quality, safety, and sustainability requirements, we remain a trusted supplier of premium Vietnamese Pangasius across Europe.
China & Hong Kong: As key volume markets, China and Hong Kong appreciate the affordability, consistency, and superior quality of our Pangasius, making it a staple choice for many consumers.
East Asia: We actively export to discerning markets such as Japan and South Korea, fulfilling their rigorous food safety standards and consumer preferences.
Middle East: We offer Halal-certified products specifically crafted to align with the cultural preferences and culinary traditions of this important market.
Australia: We supply to leading importers and retail channels, meeting Australia’s high standards for food safety and quality assurance.
Latin America: Serving vibrant markets such as Brazil and Mexico, we tailor our offerings to fit regional tastes and market requirements.
Southeast Asia: Actively exporting to dynamic markets including Malaysia, Thailand, and other ASEAN countries, we leverage geographic proximity and cultural familiarity to efficiently deliver quality seafood products.
At Miniso, we deeply value our partnerships worldwide and continuously strive to foster strong, collaborative relationships built on trust, quality, and mutual growth.